Clarify Your Message & Coordinate Your Visual Elements
Into A Brand Identity System That Works Everywhere.
Knowing who your are, having a consistent voice and tone, combined with visuals that convey your brand identity, helps you to create a unified and memorable brand expression in the minds of your customers & clients. This is true for both digital online and off-line print brand elements.
Who Are You & What Is Your Purpose?
Your brand is more than just a logo, colours or tagline. It’s a who you are at your core - it’s your values & beliefs - it is the authentic story you tell people that becomes memorable in the minds of your customers. The more you understand yourself, your personality and your unique gifts, the more authentic your voice will be, and the better your message will be heard by those who matter.
Connect Who You Are To Who You Serve: The Key to Success
Your brand voice & tone is the language you use to convey your core purpose to your ideal audience. This creates an authentic connection to your customers and clients in the language that resonates with their point of view. It lets them know who you are, what you stand for and what sets you apart in a way that is relevant to them. It is a key component in unifying your story, voice and visual elements into a cohesive brand expression that creates a succesful business.
Map Your Identity & Voice To All The Visual Elements That Support Your Brand.
Your visual design elements should visually communicate and support who you are, plus reflect the voice and tone of your brand. Visual Identity creates a set of branded marketing materials that all work together. These feel like an extension of who you are and resonate with your ideal audience. Visual elements of your brand can include website design, logo and identity design, graphics for digital, print and social media design. View Projects
"The whole is greater than the sum of its parts."
Who Am I?
Working With Me & The Support I Offer
My name is Tracy and I am happy you are here! I help people feel good about who they are. From your message to the visual elements, I can help you create and express a brand that feels like an authentic extension of who you are.
I work with people who care about making a difference in their own customers' lives in innovative, creative and impactful ways. I believe in being friendly, approachable and collaborative with the people I work with.
You can think of me as your trusted advisor for all things pertaining to you and your brand. From vision & strategy about expressing your brand, to the visual elements that are used to promote and connect to customers daily in your business.
I am always looking for new ways of looking at things and putting them together to create something better or unusual. My best work comes from bringing your ideas to life when we work together in a synergistic way. This creates collaborative relationships where we both thrive by creating something better than either of us could have on our own. I definitely believe in the adage “The whole is greater than the sum of its parts”.
I care about doing meaningful work and I can be a beneficial, collaborative partner, by being the greatest champion of your creative ideas. I view my clients as peers and friends, not just another customer.
If this sounds like a direction you want to head in, then please get in touch with me. I am always open to hearing new ideas, love learning about who you are and how I can help you.